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ARTIST MANAGEMENT EDUCATION

April 4, 2018

We tend to have this false imaginative depiction of God as someone who is timidly persuasive. He makes subtle requests and hopes for us to respond accordingly. He puts His Will to the side in our lives, as He waits for us to surrender our will to Him. He speaks to us i...

February 18, 2018

Note: It goes without saying that you definitely want to read the 1st 2 articles in this series prior to reading this one.

Social media, social media, social media..oh how powerful you are! In the previous installment of this series, I spoke on the power of social med...

February 17, 2018

Note: If you haven't read the introductory article on this topic, start there first, as it covers the base of what this article will be discussing.

Since we have already laid the foundation of what is KPI, in the general sense, let's now look at specific indicators comm...

February 17, 2018

In the management world, our primary focus is on maximizing the value of our artist’s brand. When the brand value is high, everything else (from fans, to opportunities, to income) falls into place. Everything done in the presentation and public persona of the artist is...

January 19, 2018

If you say that the true heart of your offering is the message behind the channel of music, yet it only seems to be presented within your music (and only with a price tag in front), then I strongly question the legitimacy of that statement. If you are only using a plat...

January 19, 2018

Look at the music entertainment industry as a giant Where’s Waldo picture. (Google “where’s waldo picture” for a reference). You are another person amongst this sea of people trying to get the attention of person viewing the picture. One of the most important questions...

January 19, 2018

Would it make sense to sell snow skis along the shore of Miami Beach? Would you pass out flyers for your bbq business at a Vegan Eaters Convention? Probably not. You may strike lucky and get some sort of engagement, but the opportunity cost of you giving effort there a...

January 19, 2018

Let me start off by stating the question that may be on the minds of some you reading this: What is perceived value?

Perceived value is the worth that a product has in the mind of the consumer. This is different than actual value, which worth is computed off of cost of...

January 19, 2018

In the previous article in this series, we discussed the importance of new connections.  While the making of new connections is essential to the growth of fan base, maintenance of the connections that have already been established is just as important. There's enough o...

January 19, 2018

The Business of Seed Time and Harvest

“While the earth remaineth, seedtime and harvest, and cold and heat, and summer and winter, and day and night shall not cease.”

Genesis 8:22 KJV

“As long as the earth remains, there will be planting and harvest, cold and heat, summer...

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