Fredo's Poster
Projects
Hello, my name is Fredo Shaw, and I am a graphic designer and recent graduate of Loyola University New Orleans with experience across branding, apparel, motion graphics, marketing, posters, and editorial design.
Raised in Houston, Texas, I’ve developed a strong appreciation for sports, entertainment, fashion, and branding culture, which continues to influence both my creative direction and professional growth. I’m passionate about building design systems and visual storytelling that connect with audiences in meaningful ways.
This is a collection of my theatrical poster work that I've collaborated on with various non-profit organizations and former colleagues.
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"Different" Tv-Series Project
"Different." follows the story of a 17-year-old graphic designer sent to spend the summer with his estranged father. Forced to leave behind his mother and friends during the last summer of high school, he turns to art as an outlet for his pain, resentment, and isolation. Through sketching, he attempts to process the tension with his father and the loneliness that surrounds him.
The main creative goal behind this visual campaign was to capture and communicate emotion, specifically the inner world of Fredo.
Throughout the film, Fredo sketches as a way to cope with stress and anxiety. To reflect this, the poster design incorporates a sketch-like style. The sun symbolizes summer, the central setting of the story. Teardrops represent sadness, while drawing tools highlight the role of art in Fredo’s life.
Finally, warm color filters were applied to establish mood and atmosphere, aligning with the emotional tone of the series.

"Kobe & Fredo" Tv-Series Project
“Kobe and Fredo” is a spin-off of the TV series Different, following two characters, Kobe and Fredo. The film captures their youthful, comedic dynamic through constant bickering, playful debates, and conversations surrounding topics in
modern-day society.
The poster was designed to reflect their individual artistic values while highlighting their youthful and playful energy. The composition combines photography, hand-drawn elements, and textured graphic treatments to create a playful, youthful visual identity. Additionally, the layered foreground hand creates a collage-like aesthetic that reinforces the film’s comedic and spontaneous tone.

"Last of The Shrimpers" Short Film Documentary Project
Last of the Shrimpers is a short documentary that follows Acy Cooper, a fourth-generation shrimper from Venice, Louisiana, fighting to preserve his vanishing way of life along the coast. As imports flood the market and financial pressures mount, Acy becomes a voice for a local industry and a culture at risk of fading away. The film captures the grit, beauty, and urgency of a community’s struggle to stay afloat in a rapidly changing world.
This composition is designed to capture the heroic symbolism of “hope” associated with Lacy while highlighting the challenging work environment he endures through a bird’s-eye perspective.

"Stories From A One-Room School" Short Film Documentary Project
Stories from a One Room School is a short documentary that follows Sheryl Grace as she returns to Bayou Paul, Louisiana to reconnect with her family’s roots and the legacy of Bayou Paul Colored School. Once led by her grandmother, Amanda Grace, the one-room school educated generations of Black children during segregation and became the heart of the community.
Through memories, photographs, and conversations with former students and family members, the film explores the lasting impact of education, remembrance, and preservation. As time threatens to erase places like this, Stories from a One Room School captures a community’s determination to honor the past while fighting to protect it for the future.

"Control" Short Film Drama Project
This film is centered around a character named Victor. Victor is an obsessively organized guy who has lost sight of who he truly is in his constant search for control. One day, a mysterious stranger, his complete opposite in every way, crosses his path and begins to challenge everything Victor believes about himself. As their unlikely connection deepens, Victor is forced to confront the identity he has carefully buried and question whether the life he’s built is really what he is.
Control and repetition serve as the core visual language of this poster, represented through layered, distorted forms that create a patterned, two-figure composition and draw the viewer’s eye toward the center. The bold yellow-and-black contrast creates a tense, almost hypnotic atmosphere, while the fragmented “CONTROL” typography reinforces the feeling of being trapped within a cycle of pressure, overthinking, and mental confinement.

"A Reason To Be" Short Film Drama Project
A Reason to Be is a film that follows a young student during one long, exhausting day. She is struggling with depression and extreme tiredness, which causes her to hallucinate as she moves through school and daily routines. As the day goes on, it becomes harder for her to tell what is real and what is not. The hallucinations slowly take over her thoughts and make her feel more alone. By the end of the short film, she experiences a small but decisive moment that gives her a reason to keep going and shows that hope can still exist, even during her hardest moments.
Throughout the film, A Reason to Be occasionally highlights the Northern Lights depiction, as the main character is named Aurora. This theme emphasizes the importance of finding identity, introspection, and purpose. The woman’s silhouette blends with the glowing green aurora and dark forest, symbolizing a journey from uncertainty and isolation toward hope, discovery, and transformation. The bold typography and dark color palette reinforce the mysterious, cinematic atmosphere.

