Why So Quiet, on Social Media?
If you say that the true heart of your offering is the message behind the channel of music, yet it only seems to be presented within your...
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The Benefits of Uniqueness Pt. 1
Look at the music entertainment industry as a giant Where’s Waldo picture. (Google “where’s waldo picture” for a reference). You are...
Determining and Finding your Audience: The Series - "Target Marketing"
Would it make sense to sell snow skis along the shore of Miami Beach? Would you pass out flyers for your bbq business at a Vegan Eaters...
Building Perceived Value in Branding Pt.1
Let me start off by stating the question that may be on the minds of some you reading this: What is perceived value? Perceived value is...
Fan Growth and Maintenance: The Series - "Not Taking Old Connections For Granted"
In the previous article in this series, we discussed the importance of new connections. While the making of new connections is essential...
The Business of Seed Time and Harvest
The Business of Seed Time and Harvest “While the earth remaineth, seedtime and harvest, and cold and heat, and summer and winter, and day...
Fan Growth and Maintenance: The Series - "The Importance of New Connections"
It should go without saying that increasing your exposure and fanbase is important. Even at true start, almost all aspiring artists have...
The Loudness War
I almost question the need of this article, given the Age of the Loudness Wars is dying away in mainstream music. But, trust me, it's far...
"Producing Like an Engineer": The Series - "The Matrix of Understanding Acoustic Scie
If you are familiar with the movie, “The Matrix,” you might automatically understand the point of term reference in this article's title....
Wasted Opportunities
If I offered you a free pass to an all-you-can-eat buffet, would you wait until immediately after Thanksgiving Dinner to use it? If I...
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