Note: It goes without saying that you definitely want to read the 1st 2 articles in this series prior to reading this one.
Social media, social media, social media..oh how powerful you are! In the previous installment of this series, I spoke on the power of social media and its influence on assessing value as a commonly used form of KPI. So now that you understand its power, and its importance for your brand, let's speak on how to and how not to use it.
In the last article
Note: If you haven't read the introductory article on this topic, start there first, as it covers the base of what this article will be discussing. Since we have already laid the foundation of what is KPI, in the general sense, let's now look at specific indicators commonly used in the evaluation of artists. In this article we will discuss the role and impact of social media in artist evaluation. One of the funniest rebuttals I've seen a celebrity or famous person have for a
In the management world, our primary focus is on maximizing the value of our artist’s brand. When the brand value is high, everything else (from fans, to opportunities, to income) falls into place. Everything done in the presentation and public persona of the artist is centered upon making their offering as enticing as possible. But, it doesn't take a management degree to realize that people will judge you off of what they see. And this is where “KPI" comes in. KPI, which is
"You did not choose me, but I chose you and appointed you so that you might go and bear fruit-fruit that will last-and so that whatever you ask in my name the Father will give you." John 15:16 It's spiritual arrogance when I feel so entitled to think that God owes Us promises and He better pay up! Where's my house? Where's my blessing? Where my car? Where's my spouse? Where's my new level?(whatever that means) Where's my promotion? Where's my Stuff? We may not say it with s