We tend to have this false imaginative depiction of God as someone who is timidly persuasive. He makes subtle requests and hopes for us...

Note: It goes without saying that you definitely want to read the 1st 2 articles in this series prior to reading this one. Social media,...

Note: If you haven't read the introductory article on this topic, start there first, as it covers the base of what this article will be...

In the management world, our primary focus is on maximizing the value of our artist’s brand. When the brand value is high, everything...

If you say that the true heart of your offering is the message behind the channel of music, yet it only seems to be presented within your...

Look at the music entertainment industry as a giant Where’s Waldo picture. (Google “where’s waldo picture” for a reference). You are...

Would it make sense to sell snow skis along the shore of Miami Beach? Would you pass out flyers for your bbq business at a Vegan Eaters...

Let me start off by stating the question that may be on the minds of some you reading this: What is perceived value? Perceived value is...

In the previous article in this series, we discussed the importance of new connections. While the making of new connections is essential...

The Business of Seed Time and Harvest “While the earth remaineth, seedtime and harvest, and cold and heat, and summer and winter, and day...