The Power of Provocation
We tend to have this false imaginative depiction of God as someone who is timidly persuasive. He makes subtle requests and hopes for us...
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Understanding the Importance of KPI: The Series- "Social Media Pt.2"
Note: It goes without saying that you definitely want to read the 1st 2 articles in this series prior to reading this one. Social media,...
Understanding the Importance of KPI: The Series- "Social Media Pt. 1"
Note: If you haven't read the introductory article on this topic, start there first, as it covers the base of what this article will be...
Understanding the Importance of KPI: The Series- "The Intro"
In the management world, our primary focus is on maximizing the value of our artist’s brand. When the brand value is high, everything...
Why So Quiet, on Social Media?
If you say that the true heart of your offering is the message behind the channel of music, yet it only seems to be presented within your...
The Benefits of Uniqueness Pt. 1
Look at the music entertainment industry as a giant Where’s Waldo picture. (Google “where’s waldo picture” for a reference). You are...
Determining and Finding your Audience: The Series - "Target Marketing"
Would it make sense to sell snow skis along the shore of Miami Beach? Would you pass out flyers for your bbq business at a Vegan Eaters...
Building Perceived Value in Branding Pt.1
Let me start off by stating the question that may be on the minds of some you reading this: What is perceived value? Perceived value is...
Fan Growth and Maintenance: The Series - "Not Taking Old Connections For Granted"
In the previous article in this series, we discussed the importance of new connections. While the making of new connections is essential...
The Business of Seed Time and Harvest
The Business of Seed Time and Harvest “While the earth remaineth, seedtime and harvest, and cold and heat, and summer and winter, and day...
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