The Power of Provocation
We tend to have this false imaginative depiction of God as someone who is timidly persuasive. He makes subtle requests and hopes for us...
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Embrace the Shift
As spring approaches we begin to feel a change in the air. The weather often goes from rainy to soothing. The birds begin to serenade the...
Foundations and Dreams
There is something amazing about one who has been given talents and dreams. You can see it. You feel it. You visualize it. There’s...
Understanding the Importance of KPI: The Series- "Social Media Pt.2"
Note: It goes without saying that you definitely want to read the 1st 2 articles in this series prior to reading this one. Social media,...
Understanding the Importance of KPI: The Series- "Social Media Pt. 1"
Note: If you haven't read the introductory article on this topic, start there first, as it covers the base of what this article will be...
Understanding the Importance of KPI: The Series- "The Intro"
In the management world, our primary focus is on maximizing the value of our artist’s brand. When the brand value is high, everything...
Does God Owe You?
"You did not choose me, but I chose you and appointed you so that you might go and bear fruit-fruit that will last-and so that whatever...
Why So Quiet, on Social Media?
If you say that the true heart of your offering is the message behind the channel of music, yet it only seems to be presented within your...
The Benefits of Uniqueness Pt. 1
Look at the music entertainment industry as a giant Where’s Waldo picture. (Google “where’s waldo picture” for a reference). You are...
Determining and Finding your Audience: The Series - "Target Marketing"
Would it make sense to sell snow skis along the shore of Miami Beach? Would you pass out flyers for your bbq business at a Vegan Eaters...
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